Liquidation Sales vs. Business Auctions – Asset Recovery Solutions

Companies looking to get the best return on their assets have several options– the most common are liquidation sales and business auctions. These sales may consist of unsold inventory, office furniture, restaurant equipment, construction equipment, antiques and more. Both types of sales have their benefits and drawbacks, but the overall goal is to get your company the best value for your assets.

Liquidation Sales

Liquidation sales involve a longer sales process than business auctions. A liquidation company brings experience and expertise, developing a promotion plan for your sale, and helping to price your inventory and apply discounts. Your company does not need to worry about finding buyers, or negotiating offers. Liquidation sales are an excellent option for companies with unique or specialized assets. Without the time constraint of an auction, the liquidation company can identify the best sales channels, helping you get the best return on your investment.

Business Auctions

In business auctions, a liquidation company sells your unwanted inventory in a short time frame. This method has gained popularity in recent years, with the rise of online auctions, and their increasingly wide customer base. Auctions may take place live or online, and have a specific start and end time. As they do for liquidation sales, liquidation companies develop a promotion plan for your auction to generate buzz within your industry, and help market your goods to appropriate buyers. Business auctions present some risk– you may not receive the price you had in mind for certain items. Liquidation companies work to get you the best price for your goods, while giving customers the discounts they’re looking for.

Have excess inventory? Ideal Trading is a full-service liquidation provider, offering services tailored to your needs, or the needs of your business. Call us at 973.343.6684, or send a message through our contact page.